Watching the Masters tournament last week, I was thinking about the level of skill and expertise these golfers display. They are amazing athletes, at the top of their game. Who could possibly tell them what to do differently? In fact, many of the PGA players find coaches indispensible. Coaches are there to provide a structured [...]
Guest Blog
Coaching for High Performance
An Interview with BECAUZ founder, Ian McKelvie
8 months into her new role as BECAUZ’s Operations Manager, we asked Celeste Flores to have a 1:1 with our founder, Ian McKelvie. Here is what she gleaned from the conversation. BECAUZ Founder, Ian McKelvie Celeste Flores: What led you to call the organisation BECAUZ? Ian McKelvie: Just because! With my background in Marketing, I [...]
Boosting your visibility through events
Events are a core strategy in the public relations arsenal. A great event, with the right attendees and the right goals, can enhance your company’s reputation and drive visibility for your brand. There are many kinds of events that you can host, from large networking events to product launch parties to an intimate dinner with [...]
